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For executives

When the performance challenge is personal, the strategy should be too.

At the executive level, performance gaps look different.

Why executive performance gaps are different

Sometimes the challenge is internal: how a leader is communicating, influencing, making decisions, developing others, or being experienced across the organization.

Sometimes it is external: how an accomplished executive is positioned, perceived, and recognized in the marketplace—and whether that positioning reflects the value they are actually capable of delivering.

For more than 20 years, Janice Coleman has worked directly with senior professionals and executives at these critical intersections of leadership performance and career performance.

Her executive work provides the assessment, perspective, strategy, and accountability leaders need to close the gap between where they are now and what their next level requires.

Executive experience

Experience that understands the executive level.

Janice Coleman brings more than two decades of experience working with senior professionals and leaders across career strategy, leadership development, executive coaching, organizational performance, and transition.

Her executive career work alone has supported more than 500 senior professionals over more than 20 years, helping accomplished leaders navigate career transition, advancement, repositioning, professional visibility, and next-level opportunity.

Her leadership-development experience includes work with high-performing leadership cohorts and CEOs, using assessment, coaching, development, and accountability to help leaders better understand their impact and strengthen their performance.

  • 20+ years

    Advising senior professionals and leaders

  • 500+ senior professionals

    Supported through executive career work

  • Cohorts & CEOs

    Leadership development, assessment, and accountability

Executive pathways

Two executive pathways

One focuses on how an executive is positioned for what's next. The other focuses on how an executive is performing in the leadership role they hold now. Both begin by identifying the gap.

Executive career strategy

Your experience may be impressive. But is the market experiencing its value?

After working with more than 500 senior professionals over more than two decades, Janice understands a reality many accomplished executives eventually encounter:

Being highly qualified and being highly visible, well-positioned, and aligned with the right opportunities are not the same thing.

At the executive level, career advancement becomes less about simply finding the next job and more about ensuring that the marketplace understands your value at the level at which you intend to compete.

Janice's executive career work helps senior professionals examine the gap between the value they possess and the value the market perceives.

That work is grounded in her

VPA Executive Career Framework

Visibility → Positioning → Alignment

01

Visibility

Are the right people aware of you and the value you bring?

Executive opportunity is influenced by who knows you, what they know about you, and whether your expertise is visible in the environments where decisions and opportunities are created.

Visibility goes beyond networking. It is about intentionally creating the professional presence and relationships that keep an executive relevant, credible, and discoverable.

02

Positioning

Does your professional narrative communicate the executive you are now—and the executive you are becoming?

Titles and years of experience do not position an executive.

Positioning requires clarity around the problems you solve, the results you produce, the leadership value you bring, and why that value matters to the organizations you want to serve.

Janice helps executives align their résumé, LinkedIn presence, executive bio, networking narrative, interviews, executive presence, and professional messaging around one coherent value proposition.

03

Alignment

Are you pursuing opportunities that actually fit your value, direction, and next level?

More visibility is not automatically better, and neither are more opportunities.

The objective is alignment—between the executive's capabilities, professional identity, desired trajectory, organizational environment, and the opportunities being pursued.

Because the goal isn't simply to become more visible. It is to become visible to the right people, positioned for the right reasons, and aligned with the right opportunities.

Designed for senior professionals navigating

  • Career Transition
  • Executive Advancement
  • Repositioning
  • Increased Visibility
  • Professional Reinvention
  • Next-Level Opportunity

Executive 360° leadership assessment

You cannot strengthen what you cannot clearly see.

At higher levels of leadership, feedback becomes both more important and harder to obtain.

Executives may know what they intend to communicate and how they believe they lead. But leadership effectiveness is ultimately influenced by something else:

How that leadership is actually experienced by other people.

Janice uses 360° leadership assessment as more than a feedback exercise. Drawing from her work in leadership development, high-performing leadership cohorts, executive coaching, and CEO development, the assessment becomes a starting point for identifying the performance gaps between a leader's intent, impact, and organizational requirements.

The objective isn't simply greater self-awareness.

It is stronger leadership performance.

From feedback to performance

A 360° assessment provides confidential, multi-perspective feedback from the people who experience the leader in different contexts—which can include supervisors or board members, peers, direct reports, and other key stakeholders.

But the assessment itself is only the beginning.

Janice helps the executive interpret the feedback, distinguish signal from noise, identify the performance gaps that matter most, and translate insight into an actionable leadership-development strategy.

The process can help uncover

  • Leadership strengths that should be leveraged
  • Blind spots that may be limiting effectiveness
  • Gaps between intended and experienced leadership
  • Communication and influence patterns
  • Opportunities to strengthen decision-making and organizational effectiveness
  • Behaviors that may need to evolve as responsibility increases

360° development process

Assess. Understand. Develop. Perform.

A deliberate progression from multi-rater insight to sustained leadership behavior.

  1. 01Assess

    360° Leadership Assessment

    Confidential multi-rater feedback designed to provide a broader view of leadership effectiveness.

  2. 02Understand

    Executive Debrief

    A strategic examination of findings, patterns, strengths, development opportunities, and performance gaps.

  3. 03Develop

    Leadership Development Strategy

    Clear priorities and measurable development goals based on what the executive and organization need next.

  4. 04Perform

    Executive Coaching & Accountability

    Focused coaching designed to move assessment insights into deliberate leadership behavior and sustainable improvement.

Designed for

  • CEOs
  • Senior Executives
  • High-Potential Leaders
  • Executive Leadership Cohorts
  • Organizations Developing Their Next Generation of Senior Leaders

Two different challenges. One performance question.

Whether an executive is navigating the marketplace or the organization, the fundamental question is remarkably similar:

What is standing between where you are and where you need to be?

For career performance, the answer may be Visibility, Positioning, and Alignment.

For leadership performance, it may be a gap between intention, behavior, impact, and organizational expectations.

Janice's work helps executives identify that distance, understand what is creating it, and develop a deliberate strategy for closing it.

Because at the executive level, the next level rarely requires more of the same. It requires greater clarity about what must change—and the discipline to change it.

Ready to close the gap?

Whether the challenge is leadership performance or executive career positioning, the first step is understanding where you are, where you need to be, and what is standing between the two.